The order on every town page
Each funeral director gets a score: its Google rating multiplied by the base-10 logarithm of its review count plus one. A 4.9 from 300 reviews scores above a 5.0 from 3, because a rating backed by more families tells you more. Equal scores are ordered by name.
Nothing else changes the order. Not payment (nothing on this site is for sale), not whether a business has claimed its listing, and not whether it is a client of Next Chapter Media.
Where the information comes from
Business names, addresses, phone numbers, ratings and review counts come from Google Maps data. Everything in a listing's details, such as ownership, services and price publication, comes from the funeral director's own website. A detail is marked yes only when the business's own words say so; if we could not find it, the listing says "not enough info" rather than guess.
Details can go out of date. Check anything that matters with the funeral director before you decide, and tell us if something is wrong.
The awards
Entering the awards is free and open to every funeral director we list, whether or not they have claimed their listing. Shortlists come from published criteria and family nominations, and winners are chosen by independent judges who are not told which firms are clients of our publisher. Buying anything from Next Chapter Media has no effect on eligibility, scoring or results.
Who runs this site
Funeral Director Awards is published by Next Chapter Media, a trading name of AI Video Systems. Next Chapter Media is a marketing agency that works with funeral directors, and some of the firms listed here are its clients. Listing, claiming and entering the awards are free. Clients are ordered and judged by exactly the same published method as every other firm, our independent judges are never told who is a client, and no business can pay to change its position or its chances of winning. More about us.